Book Names and Branding

Ready to Publish?

If you haven’t read my blog before, I’ve just signed on with Imajin Books and intend to blog about my publishing adventure. I’ll share what I learn and hope it helps someone out there get their novel published. At the end of my last blog, Ready to Publish?, I gave myself two action items:

Step one : Re-launch website and give it a cleaner look.

Done: Or sort of done. I’ll keep working on this as I get feedback. What changes did I make to the site?

• I changed my home page to a static page instead of my blog. I did this so when I have book covers designed, I’ll have a landing page to post the covers.
• I chose a new format that I found pleasing to the eye and what I think is a more professional image.
• I updated the image at the top of the page to mountains to start branding my novels.
• I used a free template by WordPress. This comes with restrictions, but for now I can live with them. Until I start making some income with my books, I’ll be careful how I allocate funds.

Step two: Decide if working titles for DESCENT and BURNT are the final titles.

This is where branding comes in. That’s a big question when you’re about to publish one of your books. I write a mystery series, and so my branding has to consider the current and future books in the series. I want to engage and excite readers, and branding can help do this.

A Stone Mountain Mystery is the tag line for all the novels because the series takes place in a fictitious resort located in the depths of the Purcell Mountain range.

The first three working titles in the series are DESCENT, BURNT and AVALANCHE.

After collaborating  with Imajin Books, we’ve decided to rename the second novel in the series.

BURNT will become BLAZE.

The thoughts behind the decision to change the name are:

• BLAZE has a sense of impending doom.
• All three titles are one-word action oriented nouns.
• BLAZE now links to the mountain theme of DESCENT and AVALANCHE as blaze is more reminiscent of a forest fire than BURNT.
• One can think of BLAZE as blazing the ski trail which again links the novels.

I’ve spend four years building my online platform and writing about my books. This one word change means I have to visit all of my sites and update the name accordingly. I’m pretty sure this is the first of many changes. But who said writing was easy?

Now I’m off to find all references to BURNT and change it to BLAZE..

Thanks for reading . . .